Managing Your Tourism Business

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Tips for marketing your guest house or B&B

South Africa was considered one of the world’s fastest-growing tourist destination and still offers many opportunities for entrepreneurs. The challenge, of course, is not to get lost in the general clutter that confronts both local and foreign tourists when planning a trip here. This is particularly true for guest houses and B&Bs run by entrepreneurs who can’t match the advertising and promotional budgets of the big hotel chains. The good news is that there are lots of easy ways to promote a small establishment – here are some top tips.

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To expand or not to expand?

While many small businesses are struggling to keep head above water, others are considering expansion to take advantage of the opportunities that are still out there. If this is you, there are a few things to think about before going this route. There are plenty of ways to expand a business; some take a lot more planning, research and finance than others. Here are some considerations to keep in mind when deciding to expand or not to expand your business.

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Anika de Klerk Anika de Klerk

Gearing Your B&B To The Business Traveller

For various reasons, including the need to cut costs, Bed and Breakfast accommodation is becoming more popular with the business traveller. If you haven't yet cornered this sector of the tourism trade, you may want to invest in catering to this traveller's specific needs.

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Anika de Klerk Anika de Klerk

Alternative Ways To Market Your Tourism Business

As the owner of a small tourism operation, you have to ensure that your lodge/transport service/recreational activity is the option of choice for local and overseas visitors. Partnering with a related organisation may be an effective way to get your name out there and do good business throughout the year.

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