How To Use Client Feedback And Case Studies To The Benefit Of Your Business
A satisfied client is an asset to any business, but business owners often neglect to use the positive references of clients as a marketing element in the establishment of credibility during their marketing activities.
First things first: If you wish to use a client’s feedback and want to mention him/her by name, it is of the utmost importance to obtain the written consent of such a client.
What Should You Consider?
Consider the following elements in deciding whether feedback is of value, or not:
Is it interesting? (Will it capture the attention of prospective clients?)
Is it appropriate?
Has the input been written ‘well’? (Will prospective clients be able to understand and associate themselves with the input?)
Does it contain learning experiences that may benefit others?
What Framework Should You Use?
When a case study is considered, the framework below may be utilised to neatly ‘package’ the information
Introduction (Outline the client’s history and the situation before he/she made use of your product/service.)
Highlight the main challenges the client had faced that are relevant to your product/service as a solution for similar challenges.
How would the client benefit from using your product/service?
What was the proposed solution?
How did you tackle the challenge and solve it for the client?
What was the result/outcome after the implementation of your product/service?
What's Next?
After ‘packaging’ the information in the most appropriate manner, you may utilise client feedback and case studies in the following ways
Put them on your website
Make them part of your brochures
Integrate them with your business profile
Use them in articles
Include them in your business’ newsletters
Start using one of your business’ dormant assets – the feedback of satisfied clients – to help market the service/product of your business today.
The content in this article was provided by Jannie Rossouw, Head: Sanlam Business Market. Sanlam is a diversified financial services group, headquartered in South Africa, operating across a number of selected global markets.
For more information, contact:
Website: https://www.sanlam.co.za/Pages/default.aspx
Tel: 0860 726 526
Contact form: https://www.sanlam.co.za/contact/Pages/default.aspx
